February 2012
1 post
Nominate Your "Heroes with a Heart" from the CTK...
Look! Up in the sky! It’s a bird! It’s a plane!
No, it’s the people in your organization that performs selfless acts to help others become better selves in their lives, family and community. These super heroes work tirelessly in your organization. When a need arises they spring into action by putting in the extra effort to improve situations, become a role model, working...
January 2012
4 posts
How to Grow Your Business With Mobile Paid Search →
Jamie Turner’s most recent book is Go Mobile, co-authored with Jeanne Hopkins, VP of marketing at HubSpot. He is also the founder of the 60 Second Marketer and a popular mobile marketing speaker at events and corporations around the globe. Many business owners are trying to figure out how to…
A Guy's Guide To Pinterest →
One of the first things I noticed when I signed up for Pinterest earlier this week is that several of my female friends and acquaintances were already on the site. It was as if they had been holding out on what many are promising will be 2012’s hot ticket in the social networking space.
Of the 16 people Pinterest said I knew who were already using the site, 14 were women. Over the course of...
36 Ways to Use Social Media for Social Good →
Talking about using social media for social good is almost becoming a cliche. I don’t want that to happen though. I don’t want this concept to get watered down. I don’t want you to lose sight of what we can do with this amazing gift we have. So here are some ideas on how you can use social media to improve the world. Some ways are big, some ways are little, but every little bit helps.
13 Essential Resources for Socially Responsible... →
In our recent Commerce With a Conscience Series, supported by FedEx, Mashable wrote about the intersection of tech, entrepreneurship, business and social good. This roundup showcases the innovations from the series and is a great resource for business owners, marketers, social entrepreneurs and c…
December 2011
1 post
How to Influence Purchasing Decisions On The Web... →
When savvy consumers are in the market for something — a new pair of kicks, a sweet DSLR camera, hair pomade, a toaster — they turn to the web, knowing there’s a wealth of knowledge and information to be had. But where on the vast Interwebs do they look? Well, that depends on what they want to …
November 2011
2 posts
[B]cause It's News: 3 Things We've Learned Today
Grab a cup of coffee, let’s read the news
How to use LinkedIn Pages for Nonprofits (video) by JohnHaydon.com
Noland recently published the LinkedIn Log – a guide to help orgs get more out of LinkedIn
Google+ Branded Pages for Local Business and Global Brands by Famous Bloggers
Today, Google is rolling out Google+ Pages worldwide, from local businesses to global brands.
Animal Issues Get...
October 2011
5 posts
Social good, meet social media.
As said by philanthropist Craig Newmark, “The deal is, it’s not about money, it’s about getting people to talk with each other to make people’s lives better.” This infographic lays out how non-profits are utilizing social media to raise awareness, communicate with the public, and make an impact for their causes.
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September 2011
6 posts
Being a Social Strategist – What Does It Take?...
Tweet
With the increasing number of businesses using social media, there’s now great focus on the role of being a social strategist.
But who are the persons in this type of job and what does it take? That is what the infographic below tries to answer.
I found the infographic on Mashable. It’s called “Social Media for the Career Minded”, and it portrays the personality, education, career...
August 2011
2 posts
July 2011
2 posts
What's the best way to promote a new blog? →
Single-topic blogs tend to be easier to promote on Tumblr, because of the consistency in content, so if you’re going to have more of a scrapbook blog then make sure you use a strong, consistent voice - people need a reason to keep coming back.
The tips listed below should help you kick-start your following;
1) Follow first - Go to http://tumblr.com/explore and find blogs with similar interest...
June 2011
1 post
May 2011
2 posts
INFOGRAPHIC: How To Boost Traffic And Sales
via allfacebook.com
INFOGRAPHIC: How To Boost Traffic And Sales
via allfacebook.com
April 2011
10 posts
We won! 2011 Social Media "SoMe" Awards for Best...
QR Code done right.
During CNN’s coverage of the recent Japanese earthquake, tsunami and nuclear tragedies, they had a QR code on screen that allowed people to scan it and be taken to a list of charities accepting donations for Japan. These on-air QR codes would continue to appear for CNN’s Impact Your World program. CNN’s QR code serves two purposes aside from heightening people’s ...
March 2011
4 posts
[INFOGRAPHIC] The QR Code Invasion
via mashable.com
[INFOGRAPHIC] Social Media Site Stereotype
via socialnomics.net
[INFOGRPHIC] How Online Marketing Drives Offline...
via penn-olson.com
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Sneak peak "Put a QR Code on it: How Non Profits...
To view complete presentation, check me out at #SXSW http://sxsw.com/node/6577
February 2011
15 posts
Sending "Thank You" notes to our clients w/...
What is a TisBest Charity Gift Card?
It works like any other gift card, except that instead of using it to buy stuff in a store, the recipient spends it to support a charity of their choice. You are the donor and your recipient chooses the charity!
1) You buy a Charity Gift Card from www.tisbest.org TisBest Philanthropy holds...
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[SLIDESHARE] Location-based services for Non...
via slideshare.net
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Location-based marketing can include many benefits
* A captured target. The consumer is already in or near your place of business. Remember, this is location-based marketing. A customer is much more likely to come through your door if a competitors store is a twenty minute drive away, but your store happens to be right around the corner from where they are standing.
* Increased Impulse buying. Real time delivery of advertising prompting...
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10 (Business) Reasons to Participate in Social...
1. You demonstrate to potential customers that you are human and care about their world.
2. You bring to life an externally focused mindset. (See Retail Outward Not Inward: Time To Refocus.)
3. Social media allows you to bring to life your otherwise static brochure-like website with a dynamic presence.
4. You address in a public forum the questions and concerns your customers have about your...
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Facebook Photos: The Facts [Infographic]
via thenextweb.com
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[INFOGRAPHIC] The Hectic Schedule of a Social...
via blog.socialcast.com Ain’t this the truth
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Changes to Facebook Pages – A Quick Guide
1 - Photo strip above the Wall (with the most recent photos you posted or tagged) TIP: To optimize your photos size them to 96x67px in order to fit in the space provided and plan for them to be in random order. 2 - Tabs move over to the left panel, in the form of a list (maximum of 6 above the fold) 3 - Profile picture reduced from 200 x 600 pixels to 180 x 540 4 - Blurb box that was below...
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How to Use Mobile Media Quick Response (QR) Codes...
Business cards — The recipient scans the code to import your contact information.
Website — Add a QR code to the contact page on your website so users can instantly download your contact information.
Product packaging — If you sell a product that requires installation, include a QR code on the box to drive users to online instructional videos.
Outdoor board — Great for a teaser campaign for...